Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ian Frost · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been using this app for a few years now. It’s easy to use, shows where you found each plate on the map, dims plates already found, and shows your progress on the list by initial letters. You double click to claim the plate, which is nicer than a single tap so you don’t accidentally claim a state by mistake. Includes all 50 states, Washington DC, and Canadian provinces and territories. No ads is really appreciated, too!
A modern take on a classic. P is for Planes is a perfect addition to a family road trip!
A modern twist on the old license plate game. It's good reference for the what the most current plate looks like.
This is the classic license plate game. Just double click whenever you find a plate. Once you've found some license plates, you can: - See which...