Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Optum Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
IF you are fortunate enough to sign on on a day that the app actually works then you have the pleasure of realizing it’s really just a portal to their browser. Not a good portal, because that implies that at least it would be smooth when the website is working, which it also isn’t half the time. Then, IF you were able to get that far you might be lucky enough to see your prescriptions on file. Or, like me, your profile might just go missing every so often. Then, IF you were able to make it that far you get to find duplications of medications, duplications of shipping addresses, old addresses that you’ve asked to have removed many many times and more wonders like that. Lord knows there is also know way to manage your contact preferences with them. Either through the app or through calling I’ve been trying to get Optum Specialty to stop phoning me to tell me my refill was due, then to tell me had shipped, then to tell me it was about to be delivered and then again to tell me it had been delivered. I’ve been trying for nearly 7 years. It would appear this is impossible. All in all, I truly hate working with this Pharmacy both because of their app and their unwillingness to improve but my insurance forces me to use them so…here we are.
This app is equally as bad as the crappy Rx coverage. When it first came out it sucked. Wouldn’t work at all. Always said that it didn’t recognize your Health Id. After an update (or two?), it worked & worked great. It was so easy!! Apparently they’ve updated it or done something to it, bc it’s back to sucking once again. If you can get the app to actually accept your log-in & pw, it now tells you “Our records indicate you don't have access to Optum Specialty Pharmacy.” Which of course I do & have had, for the past 8 years. Oh & the best part, IMO?? The optumrx specialty website is now doing the exact same thing.. One would think that money saved from shifting more costs of meds to the subscriber, that they could actually have an app, (or website), that would work. I hate this company. OptumRx does not care about their subscribers, they are all about money, regardless if you can afford to take the medication that’s best for you or not. If I could I would give a zero star rating.
After reading the reviews I was so disappointed to learn the app didn’t work. Since the phone calls every two weeks drive me insane, I thought I’d try it for myself. I’m so glad I did. Everything was perfect, my medication is ordered and on it’s way. There were no glitches and it took me 2 or 3 minutes to place my order.
The Optum Specialty Pharmacy™ mobile app helps you take control of your prescriptions and treatment, wherever you are. It's there when you need it, wh...