Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ronald Tourtellot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is so fun, it’s a great game to play in the airport or at home. It’s cool that there’s so many weapons and that they’re all pretty different. Customer support is also really quick and updates come out faster than any other game I’ve seen. Love the Easter egg too
This app is so much fun. The progression and the wide selection of guns is detailed and impressive. There is something addicting about this game. I can’t stop playing, it’s my go to game in my spare time.
Great progression for a f2p player, lots of variety for weapon selection, and feels good to destroy some zombies!
A Zombie shooter game called Operation Zombie (OpZ). Fight endless hordes with rounds increasing in both difficulty and rewards! No shady ads you can'...