Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OOVA inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is quite frustrating. You’d have to be a fertility doctor to know what your scores mean. There’s no graph of your scores, explanation of what they mean, or comparison to the norm or your peers. I know you can meet with a coach through oova, and it’s hard not to imagine that they’ve made things so limited that you have to pay extra to meet with one of their coaches.
I just started using this kit and I’m on day 2, but each time I try to scan it takes forever to line it up in a way that it will actually scan. I have to keep going back and forth until the app will scan, it’s really annoying. I have to do it so many times that I’m worried I’m cutting it close on the 5 minute window of time I have to scan each of the 2 strips. This user experience should be improved.
Using it for hormone tracking. Great product.
Meet Oova: the hormone translator that quantitatively measures luteinizing hormone (LH), E3G (an estrogen metabolite), and PdG (a progesterone metabol...