Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AppFolio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really enjoying having an app on the phone over only a portal on a computer. Very user friendly. Great communication from building management on how to download and set up
Friendly user and very easy to set up.
First of all, absence of a submit a feedback option is a huge sign that the company does not care about customers. Having to write a public feedback in AppStore is the only option. There is absolutely no way to contact support team with a support ticket either. The issue: the newest update had a major change in submission of maintenance request. Now there is an extraordinary annoying AI concierge chat instead of a normal maintenance request and it takes much more time now to submit a request. While I understand that the idea was to make it more convenient, this update forces residents to face inconvenience. AI chat does not let an option to write a comment explaining situation in details. It identifies semantic problem but does NOT let you write a note for maintenance team. It just chooses whatever standard entry field it has. Same with attaching images. I had to write an "Update" to the request even though it was not an update, but simply clarification that is often crucial for smoother processes. That would be wonderful if the app gave an option to submit request manually OR choose AI chat. Forcing residents to go through this far-from-perfect AI chat is really not a good update. For now it's just an extended time for maintenance request submission and additional headache.
The Online Portal is for residents whose management company uses AppFolio Property Manager. Stay connected to your property or association manager and...