Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AppFolio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is awful. You can’t email the team, at least the info is hidden everywhere I go to look for it. Instead of asking for help directly, they havea suggestion portal where you need 200+ upvotes, before they respond to it… and from what I see, suggestions can no longer be made. The app “refreshes” and boots techs off work orders constantly. I can’t filter my properties (I have 3 one of which is 6 building) all work orders just mesh together on one screen. I can’t fast search for a property or unit number, because it’s not the techs page that opens, it’s some admin page I can’t even read the issue with. This app and its teams supporting it is just horrid. Absolute garbage. You can tell how much they don’t care about how un usable this thing is. They are just collecting money and patching up the sinking ship. I’m happily suggesting we switch to literally any other app ASAP…. Recent update. They have an 800 number where you can never talk to a person if the app isn’t working and you can’t find your information for the app. I.e. there is no support.
As a company established in 1867, challenging legacy thinking has become core to our business momentum. When we evaluated our current property management software, not only did we find it struggling to keep up with the present, we also saw a lack of focus in future innovation. That’s when we decided to switch to AppFolio - a company that doesn’t just focus on the problems of today, but the solutions for tomorrow. Partnering with them has been transformative for our company, allowing us to innovate, automate and excel rate toward our goals and ambitions. The software is incredible, but it’s the people at AppFolio who make us feel this is a true partnership with our success at the heart of all they do.
AppFolio isn’t perfect by any means, but what truly sets them apart from competitors is that they actively engage their customers in product design. They reach out to us proactively to gather feedback on new features and improvements, often doing extensive sessions to ensure what they are building meets their customer needs. The relationship we have with AppFolio product managers ensures we are able to shape the future of the product. The kind of engagement they do with customers is rare for any tech company.
As an existing AppFolio customer, you can work from anywhere with the AppFolio Property Manager mobile app. This fully-featured version of our intuiti...