Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northwest Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love mobile banking. As a blind person, I have spent years in years wishing I could do the same as my sighted friends and colleagues. Decided to give it a shot and download the Northwest Federal credit Union banking app. Absolutely love it! My daughter, and I can keep up with her spending, and can use this to deposit funds into family members, accounts, etc. Good job for having an inclusive product for all persons with disabilities!
The new upgrade is terrible. The previous version was very useful. You able to see all the balances of all your accounts in a single page. Now you have to scroll to see information and its time consuming. Bring back the option to have the old interface. Update: Contacted customer service in August 2022 to complain about the broken dashboard. In October 2022, it still was not fixed and complained again. I was told that it would not be fixed until they have another release. ( No date was given.) I can’t believe the app development has such a poor quality control department and that when finding major problems in a release, they do not fix them in a reasonable period of time.
The streamlined, easy to use and navigate app has been redesigned to look like something a toddler would use. No longer can I view all my accounts on the same screen. I have to scroll to view them all as the huge bubble for each account takes up way too much room on the screen. I see the app is rated 4+ but thought that was for language and content not the target age of the average NWFCU app user. Either the developers or NWFCU think 4 year olds are banking and managing their accounts on line or they think their customers are only able to understand big bubble icons vice adults who know how to manage their funds and need to see their accounts in an adult format. Perhaps NWFCU needs to have developers who understand what adults need in a financial app and what is more appropriate for a Fisher Price toddler toy. Thanks for spending funds for a pretty useless app. I’ll think of all those wasted funds every time I have play with my toddler toy app to try and figure out my adult finances.
Secure banking when and where you want it with the Northwest Federal Credit Union mobile banking app. Manage your personal and business accounts, cred...