Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State Department Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They were great at helping me through a terrible time when my account got hacked, even though it took several months for them to trace down where my funds went they went beyond what we would expect for them to do. I will always greatly appreciate what they have done for me in the 27 going on 28 years. I’ve been with the State Department crediit. Thank you very much, RBH71
SDFCU use to be a favorite but as of the past few years (been a member since the 90’s) the services have declined tremendously. Their Zelle is always failing, so it no use to have it setup it since it is unusable. Checking account ACH withdrawals lend for way to long and shows inaccurate account balance to its members How can you have items pending and the available balance are the same Current should be balance including with a pending not same as available balance - with items showing as pending- this is so inaccurate! Every withdrawal triggers a security alert -causing account to lock - but no one Service Rep can change the settings including the Member to reduce alerts! Customer Service rep spent 45min of my time talking about his personal business verse solving my issue.
Let me say up front that I like SDFCU as an institution. My problems relate solely to their app, which is sourced from a vendor. Obviously, the State Department has numerous overseas customers. We travel frequently, so access through a web page is no always a good option, and the app is essential. Twice this year, in July 2020 and now, the vendor has attempted to program “enhancements” to the app which has resulted in total loss of service to some overseas users. The first time, service was disrupted for nearly a month. Then, after fixing the problem, there was about a month of usability until, about a week ago, service was again interrupted. The vendor’s approach to these issues has been to first request information from the customer on a variety of technical points: IP address, device, OS, etc., which are completely reasonable. However, after obtaining the information, there has been no explanation or response. At present, the app is unusable and untrustworthy, which seriously and negatively impacts my SDFCU experience.
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