Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Algebraic Labs, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a Foodnoms user for a few years, having switched after trying some of the other big names. This app leaves them all in the dust. I’ve used this app to lose weight, gain weight, track water, track macros, and help me reach all kinds of health and fitness goals. It doesn’t intrude or get annoying, it just does its job beautifully and painlessly. Foodnoms is built natively by an indie developer, making it the best way to track and log calories, water, and more on any Apple device. From a design standpoint, there’s simply no competition. The user experience is clearly well considered, and the implementation of Apple’s Human Interface Guidelines is so good that you sometimes forget it’s not a first-party app. The clean integrations into Apple Health reinforce that. As someone who uses a smart scale and tracks their exercise with Apple Watch, Foodnoms is an integral part of the way I stay on top of my goals each and every day, and one of the most valuable parts of even owning a phone to me anymore.
I really want to like FoodNoms, but after a year on the paid plan, I'm letting my subscription lapse and moving to a competitor. FoodNoms has a lot going for it: native on all Apple platforms, data stored privately in iCloud, straightforward UI, and a sizable food database. I'm leaving for two reasons. First, sync is just broken for me — after I hit about 1,000 log entries, new ones don't show up everywhere. I tried a full iCloud data wipe, but that didn't fix it. Second, while I know logging what you eat will always be tedious, I'm frustrated by how much *unnecessary* tapping FoodNoms makes you do. For example, when you go to the add food screen, you have to tap into the serving count every time. The app could put the cursor in there automatically. Moreover, if you have a kitchen scale and measure food by weight, you have to change the units on each and every food entry. The app could offer a setting to make measuring by weight the default, but doesn't. These are just examples; there's others, and cumulatively, they add up to dozens of extra taps per day. The competitor I've left for has these basics worked out, and as a result, I'm able to log the same foods in about one third less time.
...FoodNoms is the tracker for you. My wife and I are long-time MyFitnessPal users. Over the last 6 yrs we have observed MFP diminish in functionality. (The removal of easy sharing of meal information with other MFP users and general app instability have been our biggest concerns with MFP.) FoodNoms addresses so many of the issues that my wife and I have encountered with MFP. It runs smoothly and reliably and offers the abillity to easily share foods, receipes, and complete meals with other FoodNoms users via iMessage & AirDrop. The interface is beautiful and intuitive and operates seamlessly, syncing through iCloud across iOS, iPadOS, WatchOS, and MacOS devices. It has strong privacy protections and demonstrates a respect and appreciation for its users which has felt lacking in MyFitnessPals offering for a while now. By the way, the annual subscription for the premium version of FoodNoms is much less expensive than the premium MFP annual subscription, and FoodNoms allows family sharing of the subscription where MFP does not. It integrates seamlessly with Apple Health. I am convinced that if Apple were to offer a native food-tracking app it would work exactly like FoodNoms. To the developer -- well done!! Thanks for putting so much thought and effort into FoodNoms!
Foodnoms is the nutrition tracker that respects your time and your privacy. Log meals in seconds, set goals that fit the way you eat, and watch your p...
| Name | Price | Type |
|---|---|---|
| Foodnoms+ Monthly | $5.99 | Monthly |
| Foodnoms+ Monthly (Family) | $9.99 | Monthly |
| Foodnoms+ Monthly | $11.99 | Monthly |
| Foodnoms+ Monthly (Family) | $19.99 | Monthly |
| Foodnoms+ Annual | $39.99 | Yearly |
| Foodnoms+ Annual | $59.99 | Yearly |
| Foodnoms+ Annual (Family) | $69.99 | Yearly |
| Foodnoms+ Annual (Family) | $109.99 | Yearly |