Nurturey PinkBook: Mum & baby

Nurturey Limited · iOS

Nurturey PinkBook: Mum & baby

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Nurturey PinkBook: Mum & baby screenshot 1Nurturey PinkBook: Mum & baby screenshot 2Nurturey PinkBook: Mum & baby screenshot 3Nurturey PinkBook: Mum & baby screenshot 4Nurturey PinkBook: Mum & baby screenshot 5Nurturey PinkBook: Mum & baby screenshot 6Nurturey PinkBook: Mum & baby screenshot 7Nurturey PinkBook: Mum & baby screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Nurturey PinkBook: Mum & baby Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 (98)

Rating Distribution

4.5
★★★★★
98 reviews
5
7%
4
1%
3
5%
2
6%
1
81%

Top Countries

🇬🇧 GB🇮🇳 IN🇦🇪 AE
Reviews (3)
★★★☆☆Pummpkin392/12/2024
Like it but annoying at times

I like that I can keep track of things like immunisations and teeth etc. and the vitamin bundles are great. However I keep having to log in; even on the same day it would ask me to log in several times. I do not understand why it keeps logging me off. I have also had issues in the past when rcieding weight and height measurements. It kept deleting entries and then entries reappearing meaning I had duplicates. It also has vaccines as the combo as in 6-in-1 but also has the individual vaccines that are part of the 6-in-1. This means that if you select the combined one, it shows it as if you have vaccinations that you haven’t done. If it worked better I probably would be using it more than just on and off.

★★☆☆☆Ingridka_n5/13/2021
Kick counter stops working

What annoys me the most about this app is the kick counter. When you start recording the timer is set to 2 hours and every time you fee the baby press +. That would be fine if the counter didn’t stop every time you use your phone for anything else. You want to count the kicks and look at Facebook, read email, or call a friend ? No! Cause the app will stop working every time and you will have to start the counter again. This app expects you to do nothing on your phone for 2 hours and only have this app turned on to track the baby movements. And that is a huge fail from any developer.

★★★★★rAddiant7/28/2019
Best parenting app to manage health of my little one

Nurturey ought to be the best app with exquisite user experience and range of features to stay on top of children’s health, including pregnancy. I tried many apps during our pregnancy but eventually settled for Nurturey, which seems to be the only app that offers all the required features required from pregnancy to when my little girl was born. Thoroughly recommend to all parents.

Version History (116)
2.9.76/12/2025
2.9.65/27/2025
2.9.55/14/2024
2.9.412/28/2023
2.9.312/21/2023
2.9.210/31/2023
2.9.110/16/2023
2.9.010/6/2023
2.8.99/27/2023
2.8.89/14/2023
Available In (88 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇪🇪 Estonia🇱🇻 Latvia🇨🇾 CY🇲🇹 MT
Supported Languages (1)
English
App Details

Sign up during pregnancy or when a child is already born, and experience the Magic. Nurturey’s PinkBook is the smartest digital upgrade for the NHS pa...

iOS App ID
1023121839
Content Rating
4+
Min OS
15.0
Size
82.7 MB
In-App Purchases
Yes
Publisher
Nurturey Limited
Un