Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HK CULTURE PLUS TECHNOLOGY LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The cover shows 3 boys but one is a girl. Iris is mostly referred to as a girl but when she gets asthma she’s suddenly a boy for 2 chapters. Since updates are made, I think corrections should be made. Also at this point in the book, these is no mention of the oldest child. Grandparents didn’t take him home so is he on the street? Now Serena works for the agency. First time we hear this at half point in the book. Should have had some references before this.
I understand that they need to be funded by ads, but every few pages or less there is an ad and it takes out part of the story. I’m not into trying to figure out what was lost so I am deleting. Let me know if this ever gets fixed.
So far, I have read into two novels. One of them I got 70% into and had to quit because it was too repetitive and too disjointed. The second one I’m only about 25% into and I just can’t read it anymore. One minute she’s left her alpha and has moved into her own apartment and is enjoying her space and Two chapters later. She has spent the whole time after leaving her alpha and is living at her family home instead of in her apartment. One minute key characters are in town and in the next sentence they’re up in the northern territory. The storyline could be great. But the stories are just so disjointed. It’s hard to read without just throwing my hands up and discussed at how disjointed everything is.
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