Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗倩 李 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's a little fine, but I don't like the fact that you don't earn enough to read your chapters. You are basically forcing people to pay money not about to pay 100 something dollars for a book.
First review highlighted before I downloaded stated quite adamantly that one would not have “to pay to read”—LIE! The app description itself states “no payment for chapter download nor to read chapters”…ANOTHER LIE!!! After reading four chapters in the ad, and downloading app based upon fabricated “promises,” only to be hijacked/harassed immediately upon download by ads for coin bundles worth $20 for enough coins (2,000) to read a further 10 chapters. Of course, I would then need to purchase more coins to continue. This transaction would mean I would be paying $2 PER Chapter-a far cry from “I don’t have to pay or watch ads for new chapters. Am I dreaming?” Unfortunately, the answer to that question is, “Yes! Yes, you are dreaming.” So disappointing.
I read the first five chapters before I had to pay to continue. The first option was 2000 coins for $20. The cost to read the next chapter was 199 coins. The 2000 coins would only get me 10 chapters. I logged in to earn coins and received 5 whole coins. There were tasks I could do to earn coins, but the amount earned per task wasn't much more than the 5 coins for logging in. It would take days to earn enough coins to read one chapter. And this greedy app doesn't give you an option to watch an ad to read a chapter. Considering how greedy this app is, I would probably have to watch 10 ads for each chapter. This app is greedy and not worth the effort to download. I am going to happily delete it and read in other apps that aren't so greedy, let me easily accumulate coins for free, and let me watch one ad per chapter.
Funovel — An app that provides you with all kinds of Good Novels! *Find Books For You: Tell us the books you’re interested in, and we’ll do our best t...
| Name | Price | Type |
|---|---|---|
| 1800 Coins Pack (Weekly) | $9.99 | Weekly |
| 1000 Coins | $9.99 | One-time |
| 1800 Coins Package (Weekly) | $9.99 | Weekly |
| 1200 Coins Pack (Weekly) | $9.99 | Weekly |
| 3000 Coins Pac (Weekly) | $19.99 | Weekly |
| 3000 Coins | $19.99 | One-time |
| 2000 Coins | $19.99 | One-time |
| 3000 Coins Pac (Weekly) | $19.99 | Weekly |
| 3000 Coins | $29.99 | One-time |
| 5000 Coins | $49.99 | One-time |