Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Beijing Shengyan Technology Co., Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I stumbled upon your app in an ad on another reading platform. The story that was being advertised caught my eye, and I enjoyed reading the beginning of it so I decided to go ahead and install your app. In trying to read from your app, in the last 2 1/2 hours, I have had to close out of the app and reopen it 13 times because some of your ads stall and will not move onto the next process. I then wind up sitting there for minutes and minutes waiting on something to happen and it doesn’t! In particular the Tap Read ads will not finish. They just sit, they stall out and they never finish. They never give you anything to click to be done with it. It just sits there so the only thing I can do is close out the whole thing and reopen it and start over. I’m spending more time trying to fixing(get past) your ad so that I can move on in the whole story than I am actually reading! It’s not worth it and so for that reason, I am uninstalling your app. It’s a colossal waste of time.
The app locks up after most ads and has to be rebooted. No story is worth this frustration. And oddly enough the ads are all for other reading apps and you have to act like you are going to download them to get past the ad.
So much for FREE reading. It wouldn’t be so bad if there were at least 1-2 chapters before being accosted by ads, but mid reading? Yeah, no… not for me. I would not mind paying for the ad free version but the risk there is that once the card # is accessed, no cancellation is possible. Only thing is to get a new card reissued. Not going through that again. Deleting tout de suite!
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| Monthly | $2.99 | Monthly |
| Semi-Annual | $14.99 | Semi-Annual |
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