Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reed Elsevier Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was helpful as far as letting me know when the next event was happening and allowing the ease of setting reminders with timers. The one major drawback I noted was that while using the map in the showroom, it was hard to orient myself to which direction I should walk to my destination. Even when I had the correct starting and ending points, there was no marker on the map (like a red dot/arrow) to let me know I was actually heading in the right direction. Other than that, I did find it to be useful.
The interactive map is a great improvement from prior years! The app is pretty easy to navigate, has all the information I’m looking for in one place, creating a schedule is nice to try to keep track of everything we want to try to accomplish in the day. My only comment for next year would be that I’d like to see the interactive map have a feature where it shows us the exhibitors that we added to our favorite list. This way we can get a better visual of who is near each other and navigate the show floor smoother. But overall, it’s a great app, definitely an improvement from last year and the years prior!
- the filtering needs to allow multiple filters from many different filter categories. Right now it only allows one single filter in the whole list. There are way too many events to not have multiple filters and it displays as a check box UI insinuating that multi selection is available for filters when it really is not.
The New York Comic Con Mobile App is your digital guide to everything NYCC, providing you with the latest news about the show in real time! You'll als...