Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reed Elsevier Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had to get because the website address for maps online was a dead link/address. Search function for artist alley was strictly for names. Didn’t see filters by interest. At least the app worked to search for names unlike the website. Information between the website and the app was not the same. Frustrating to find out some artists moved or wasn’t in the same place. Please find a way to link badges and photo op QR codes so not having to flip around apps with the sub par internet connecting in the convention space.
I don’t need to plan for last year, this year’s con is less than two weeks away and a lot of us would like to be able to plan our days. This happens every year and they don’t update until like 48 hours before, which is a pain. They take our ticket money early enough, you can’t update the app and site together?
Big annoying design bug that is killing it… if you hit search, the keyboard comes up but if you hit cancel, cancel doesn’t work. If you tap a merchant or you do a search, it pulls up a drawer to go to the vendors site. Close that… back to search and keyboard blocking the menu. There’s no way to get out of search other than to totally close the app and reopen. Very frustrating. 4 stars cuz the app does help a lot, but this design flaw and bug in hitting cancel is UX 101.
The Emerald City Comic Con Mobile App is your digital guide to everything ECCC! It's chock full of panel schedules, guests, comic creators, exhibitors...