Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗San Diego Comic Convention Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works great for its function, which is to help you at comic con. It contains the entire programming schedule that you can view by day/times, or you can change it to view by rooms (click that little calendar icon an top rhs when you go into “Programming”.) You can star the panels you want, it will put them in a little calendar “My Schedule”. It has an exhibit hall map where you can highlight the booths you want to be able to find, and you can click after you visit to change the color so you know you’ve visited. Many complaints about this app are because people try to use it before it’s ready to go. It looks you need to login, and many people try to do this, get frustrated and give up. It’s not ready to use until AFTER the entire schedule has been released, less than two weeks before con. There’s nothing to go on it until the floor map is ready, the panels are set, etc. Once it’s ready to go, the “login” part will disappear and it will be usable (might need to update), so stop trying to do that, then deciding it doesn’t work because you can’t. It does work, just wait for it to be ready. Hope this helps.
First, the convention floor map is so low-resolution that you can’t read booth numbers when you zoom in. If you search for an exhibitor, the tap-to-go to their spot on the map feature does nothing. You can’t search programs/panels for people on the panel, which should be easy to implement since it’s just a basic text search. You can’t sort panels by room to see what’s coming up in the room you’re already in. I would have submitted all this feedback using the “submit feedback” feature, but that’s broken, too (“email application is not configured” error message).
They have an updated schedule but that’s about the only good feature. And that feature isn’t great. There are no room numbers without clicking through to the details when you click back the schedule resets and it’s almost impossible to find what you’re looking for as every line looks alike. The option to see the schedule in a grid by room would be helpful as well. Annoying ads every time you open it. Don’t mind a banner but a full screen click through every time I open the app is frustrating to click through and making me hate the advertisers they’re trying to promote. Keeps asking me to sign in but there is no way to sign up. And if I’ve signed up previously (which I may have last year) it won’t send a reset email. (Review from WonderCon 2018)
Get the official digital guide to San Diego Comic-Con International and WonderCon. Download this free app for the latest event schedules, maps, exhibi...