Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reed Elsevier Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This con is huge and they give you this unbaked baked app to navigate the very poorly implemented layout. It wouldn’t be horrible if the con staff actually knew where and when things are but they can’t even tell you where FIRST AID IS!!! The built in map feature doesn’t work and there are no physical maps anywhere to speak of. I missed the ONE PERSON I wanted to see this weekend because the listing for their meetup was buried under 50 different unrelated panels! That’s right you can search but it gives you everything that marginally pertained to any word you search. Navigating the streets of Chicago at night is easier than finding what you want at this con. I will never return. And unless you’re local I wouldn’t even waste gas to go. There are much better smaller cons out there. This one is garbage. An absolute dumpsterfire with ai and dropshippers everywhere. Disgraceful.
The Explorer button just does not work and freezes the app. Ive tried uninstalling and reinstalling and all the recommended troubleshoot to no avail. This has been the worst version of the app.
I don’t know who failed, the app or the event organizers but the category picker doesn’t work as expected. I tried to select the category “panels and screenings” to see just the panels and NOTHING happens. The view is still swamped with autograph sessions, ugh. Choosing the category “Autographs” would be better labeled “Book signings” so it doesn’t get confused with the “Autographs/PhotoOps” category. Everything else seemed to “work” but feels made a cheap as possible. Reedpop, if I have to live without the red carpet to save the environment, please invest the monetary savings into a better app.
The C2E2 Mobile App is your digital guide to everything C2E2. This app provides you with the latest news, guest announcements, exhibitor list, Artist...