Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MYZONE INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love seeing my info on the screen as soon as I enter a group fitness class. The color-coded monitor shows heart rate as a percent, and I find myself continuously moving just to keep myself in the blue (60%) status or above. The MEP point system is perfect for goal setting. I enjoy naming each saved workout and adding a picture behind the bar graph data table. When the monitors are off, the wearable device requires the phone nearby with app open and logging in order to retain workout data. I lost an entire workout because I left my phone behind and there were no active screens on that day. I would like to be able to return home from a workout or return to the gym the next time the displays are active and sync up recent workouts or movements. I thought the device would have some memory for the $99 cost. Another nice feature would be the ability to truncate the timeline of your saved bar graphs. One day I had worn the device while driving to and from the gym. The device had logged ALL data with the device worn, including the non-workout times. Contrary to what I said in the earlier paragraph, the phone was in range, but with the app closed, not actively displaying data. Finally, I’d like to edit more than just a title and photo. Maybe add ability edit / delete the comments?
I always hated the idea of PORTION CONTROL and/or COUNTING CALORIES and/or CUTTING CARBS!!! That way of eating is just too restrictive and depressing. Since I got the MyFitnessPal app, I have come to realize that it is more about educating yourself about the calories you do eat. I ditched the war with carbs and decided just to focus on the total calories I eat. There are several features that help a ton on this app. First, the way it alllows you to scan any food that you buy in the grocery store into the food word bank is very cool. The next time I eat that food I don’t have to scan it. I just type in the name of the food and it is on the pop-up list. Second, there is a useful database of restaurants. I believe that this app has helped me more than anything to realize that eating out is a huge pitfall to losing weight. The other day we were eating at a Mexican restaurant. I was excited to see that the fajitas and tortillas were no too high in calories. However, the bowl of borracho beans with bacon and sausage had TWICE AS MANY calories as the fajitas. It was just a side, but would have killed my total calories for the day. I use to chug those beans before I was enlightened to their waist busting property. Third, the way the app subtracts your exercise allows you to see how hard you are working to keep the total calories down. You think twice before eating that 350 calorie candy bar after remembering the 30 minutes you sweated over that elliptical machine to burn those 350 calories. Lastly, the 5 week weight forecast you get when you complete that day’s diary is RIGHT ON POINT! I lost 20 pounds over that time period. I cannot say enough about how AMAZING this app is to help you shed some unwanted pounds!!!
We live in the country and workout in our garage gym, but do the workouts as prescribed by a gym in town. Since our account is linked to the gym, it helps hold us accountable knowing that the rest of the gym can see our effort, in addition to providing a little extra motivation at 5am by being able to see some measurement of our effort at the end of the workout beyond copious amounts of sweat. It helps give us a reality check when we think we are tired and gasping for breath, then see our HR tick down to the low 80% (keep pushing) and other times turning red (yeah, I'm really working that hard). It helps too to see how hard others have pushed doing the same workout, and motivates me to keep pushing. Got frustrated when we found that the app had set us up with identical HR baselines (I'm 40, she's 34). Called myzone, they said they fixed it, but it didn't change. Figured out on my own that they had fixed it in the background, but I had to go back into settings to trigger the updated HR to carry through to My Body Metrics. They said it was an auto calculation that keyed off of age. I don't understand why it wouldn't calc correctly when you first setup your account. They also said the minimum HR didn't matter. Well, if it doesn't matter than remove it. Showing me a BS min HR serves no purpose. If it's going to be there, it needs to be accurate. Overall I definitely like the product. I was in the middle of a workout 1 day, realized I had not put on the belt, and was mad for the rest of the workout cause I wouldn't "get credit" for my effort. I doubt I'll forget it again.
Get in the zone and make it count, with a social platform and gamification to keep you feeling good, inside and out. Join an inclusive community fuel...
| Name | Price | Type |
|---|---|---|
| Myzone Go (Monthly) | $6.99 | Monthly |
| Myzone Go (Monthly) | $6.99 | Monthly |
| Myzone Go (6 Month) | $38.99 | Semi-Annual |
| Myzone Go (6 Month) | $38.99 | Semi-Annual |
| Myzone Go (Annual) | $61.99 | Yearly |
| Myzone Go (Annual) | $61.99 | Yearly |