Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Laura Gabriela Ciortan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is impossible to sign into. Requires password other than what Apple has. Who cares about that level of security for a freaking recipe app!
All of a sudden I can no longer log in or have any access to to my saved recipes. Nothing I try to do will get me logged in
Seems I can no longer sign in! No contact info provided but it knows my email!! Can’t even sign in with Apple
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