Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Hut.com Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am already loving My Protein because of the option to choose Klarna. Not only because of the split payments, but because I had the option to pay in 30 days plus try out the protein for the first time. Thank you! I can’t wait to try it. The flavors sounds delicious!! The choice to pay in increments alone are a plus.
Love the product and I feel that I get what I pay for. The app is decent. Fairly easy to navigate. The constant “sales” are a bit annoying since there’s always a sale. I wish they just reduced the prices and didn’t have clickbait sales all the time. The in app support is a joke. You send a chat and I’ve had response times between 40 minutes and over 3 hours. It wouldn’t be so bad, but then they only give you 5-10 minutes to respond before they close the ticket. You can even leave a review for the support since they close the survey after another 10 minutes. It’s unreasonable to have you wait that long for support but they close the ticket in 10 minutes. If they followed up these tickets via email that would be better. They have no respect for your time.
I have been using MyProtein for a while now. While the website is not the best, it did the job. I joined the mobile app to get the 5% discount, and the app is really buggy. It fails the connect me via Facebook/ email multiple time inside the checkout and the my account tab. When I was connected with my account, the 5% disappeared. However, it popped backup when I end-task the app and open it again. Summary, great products, but the application and website are buggy.
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