Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zalando SE · iOS + Android
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dec 23, 2025 to Jan 22, 2026 - US
Dec 23, 2025 to Jan 22, 2026 - US
| Date | Type | Rank | Category | Country |
|---|---|---|---|---|
| 1/1/2026 | TOP_FREE | #419 | 6024 | US |
| 1/1/2026 | TOP_FREE | #525 | shopping | US |
One feature after another have stopped working in the app after updating it. First, I couldn't see past orders, then I stopped being able to complete a purchase, and finally now the favourites section has stopped working too. The past few years I've been shopping on zalando a lot, mainly thru the app but now that it stopped working I imagine I'll shop way less since I'd need to open the page from my desktop computer.
cannot order products, which is ironic considering this is a shopping app. The app works well with choosing the products and checking out. It gets stuck at 'pay and place order', doesn't matter which payment method, doesn't matter which time of day, the app keeps saying that 'something went wrong, try again later'. IT- please look into this problem on Zalando.de
A very good selection of both cheaper fashion and pricier brands. I like you actually have a chance of getting your size and also they have excellent discounts. Solid. And i always like to support a platform that really tries.
Easy to share photos and videos; capturing beautiful moments.
I have been a customer for years, consistently using the Plus account and always paying on time. However, it's ridiculous that I can no longer choose my payment method myself, and that I can't pick up my order at the post office, which is really annoying. The app itself has also undergone bad changes, for example, we can no longer filter by brands, and the color filter doesn't work either. I'm going to cancel my premium account and not recommend this app at all.
When it comes to the app itself, it’s really a great tool. Very easy to maneuver and browse. There is a lot of extra information about the items which increases my confidence in ordering the correct size. The service itself is great too. Low shipping cost and easy returns. The minus point is not for the app itself but the fact that certain items cannot be delivered to my country which is not indicated until checkout. This is very frustrating. Why are are there restrictions. These are entirely incomprehensible. We are within the EU and should have access to the entire catalogue.
The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shop...