Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRANSPORTATION, NORTH CAROLINA DEPARTMENT OF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, this doesn’t need to be a chat bot. That was just a poor design decision. My main gripe though, is with trying to view a registration or license. Neither of those buttons work. You should be able to view a digital version of your registration while you wait for the physical one to be delivered but tapping the buttons just does absolutely nothing. Nor is there any notification that tells you your registration and sticker are being sent to you or the address it’s being sent to. Just an overall bad UX. Chat bot usually works fine to actually complete what needs to be done but again, why is it a chat bot? Just give me a good mobile UI with a normal step by step form.
I’m actually shocked on some of the reviews I saw. Unless they’ve done some updates to the app after the reviews. I have a company vehicle where the registration expired while it was in the shop waiting for parts. After I had my inspection done, I waited 24 hours, downloaded the app, clicked on vehicle registration and the entire automated system guided me through. I had to pay property tax and for the expired registration but again the automated system on the app guided me through the process. Took 3 minutes and I was done. Now anytime I need to do this again, the app already has my info saved so even less time to complete. Some are complaining about the $3 charge that they add to do the registration on the app. Honestly, by the time I drive to the tag office, DMV and wait in line forever, I think anyone would agree that it’s worth it.
I think it’s a bit silly to have to pay for an app that completes a public service. It certainly costs more than $3 to provide my interaction with staff at the DMV, so why those savings can’t be used to pay for this app, I don’t know. Setting aside that objection, I’ve taken away two stars because of the chatbot interface for this app. There’s no need for this! We’re well into the internet era—just show me my information, let me confirm it, and make it easy to pay. I go online for these tasks to avoid talking with a real person, not to have to imitate it! I took away an additional star because of several bugs I encountered while renewing a registration. If I’m going to pay $3 every time I use this app, it should work better than this. For example, when I flipped over to copy my credit card number from a password manager app, then moved back to it to get additional information, MYNCDMV deleted all the information I had already input. After entering new card info, I was dumped back to a payment screen to confirm... but there was no way to verify how I was paying. Time to check for some bugs, friends...
Skip the trip to the DMV and renew your North Carolina vehicles with myNCDMV. Paper forms? Gone. We'll store your receipts, vehicle info, and paymen...