Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coastal Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the new version of the Coastal app with a couple of exceptions. For reference, this has been my experience on an iPhone 11 & iPhone ProMax. Things I like: 1. Users now have the ability to stop a *single* reoccurring payment in Bill Pay. 2. I also really appreciate how very easy it is to deposit a check! Things that need work: 1. it is very slow to load (regardless of how much signal I have) 2. The facial rec feature often makes me log in twice and gives me an error message. (?) 3. The “Accounts” button on the drop down menu doesn’t take you to a list of accounts as I would have expected. Or to be precise, it takes you to two accounts. - To get where you can see a list of accounts, you have to choose the Home button on the drop down menu. Perhaps the current drop down Accounts button should be renamed?
Have tried uninstalling and redownloading several times but I can’t get past the login screen. Sits on a spinning wheel for a minute or so then gives a connection error pop up. EDIT Was able to get the issue resolved thanks to a support agent. For anyone else having the issue I had, here’s what they had me do and it worked: Uninstall the app. Go to settings and delete any extra keyboards that aren’t English US and Emoji. Restart phone. Go back to settings, set language to UK English and add that keyboard to phone. Reinstall app and attempt to login.
Whoever Coastal hired to make this app needs to be fired. That or the person making the decisions on how the app should run is stuck in the dark ages. This app is absolutely horrendous. The graphics and functionality is 10 years old and it still doesn’t have the update for FaceID. It’s mind blowing that a bank of this size can’t get it together. I legit have wanted to leave Coastal simply because of this app. My personal bank account will not be moving due to this app. Currently looking for a new bank for business account. Edit. The update is still unbelievably slow and light years behind everyone else. The check deposit works 1 out of every 3 times. I have to close the app at least twice for it to work and the stupid recaptcha is one of those that you get wrong one time and locks you out. I waited this long and it didn’t deliver. Time to move to a new bank. ALSO. Be careful of these reviews. Some came out of nowhere and I’m not so sure they are real. Look how many 1-3 star reviews there are. How can this have 5 stars??
Here's how our mobile app can help you bank better: • Use Mobile Check Deposit to deposit checks with your device's camera • Pay all your bills, fast...