Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Province of New Brunswick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall a good app. I’m glad that GNB has this available. It makes it very practical to access our personal medical history documents. Avoids some of the headaches of going through your MD. My only complaint is that some of the links in the app don’t work. When you click on them, you don’t get redirected.
So user friendly and makes our health records accessible to us! Bravo NB
Such an asset for this province! Digital Healthcare is the future of healthcare and it’s great to see the province investing in ways to empower New Brunswickers everywhere to take control of their own health journey.
Engage in your health care with MyHealthNB! MyHealthNB provides secure access to your personal health information, empowering you to proactively mana...