Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xolv Technology Solutions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has a major flow of not allowing copy/paste of Zoom links and not syncing the Zoom link to a calendar (instead, only including the appointment title and time/date). Since we prefer to join Zoom calls from our computer (not mobile devices), this means we have to manually type the Zoom link into our calendars for each and every virtual meeting, which is very annoying.
To submit something you have to press submit 3 times the first 2 don’t count. There is poor app support and the clinical sites who use the app have no knowledge. There is no way to view or edit data once you do finally submit. There is also not a way to undo a submission in case you have big fingers like me and press the wrong button it’s already too late.
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