Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Airport Authority Hong Kong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is used for a short period of time to look up flight info etc. However, without force closing the app, it will continue to run in the background and drain your phone’s battery very quickly.
It isn’t response at all
Old version was actually better. Quite hard now to find the flight information, and not as fast / responsive.
"My HKG" is the official mobile app produced by Hong Kong International Airport (HKIA). Download it now and experience HKIA in your own way! Key feat...