Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bright Horizons CC LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has always been clunky but recently it has gotten so glitchy and slow it is absolutely aggravating. Constantly getting signed out, events of the day just don’t load, other pages of the app take forever to load. I often force-close the app and re-open in an attempt to get things to load, and then encounter the new login issues again. I love our BH center but this app is just atrocious. The only way to contact your child’s teachers is via “dropoff notes” which you only have access to during the first 2ish hours of the day. I understand it would be insane to have parents messaging all day asking how kiddo is doing, but sometimes I think of something I want to tell the teacher whose shift ends before pickup, or respond to a teacher note. I imagine the app is frustrating for the educators as well. I know there are lots of good childcare apps out there, not sure why Bright Horizons insists on having their own proprietary one. You are a caregiving company, not a tech company.
This app is pretty good, but could be great. One big pain point of mine is that I will get real time notifications (like a new photo posted) but when I click into to app to see the update, the page isn’t up to date. This happens with all notifications (like a diaper change, a feeding, falling asleep, etc), not just new photos. It would be really great if the app had better refreshing on its own or a way to manually refresh. It’s frustrating to get notifications but then not actually be able to see the update for my child in the app.
I have been using this app from almost 3 months and it is a really great way to keep a track on your kid while they are away from you. I love the the way they have made it interactive by letting parents fill up notes about the kids. I absolutely love the options of memories where we have pictures uploaded while kids are performing some activties or playing. I also like to reminders feature 😊 Overall this is a great app for keeping me worry free while I am working.
My Bright Day is a tool for parents and guardians of children in Bright Horizons child care centers. You will receive real-time updates about how you...