Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mush Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a first time mum this app has been a total lifesaver & provides access to lots of mum hits and tips as your baby develops. I like that you can ask the community of mums anything that’s on your mind & get reassurance from other mums. Actually my favourite part on the app is the “ask the experts” service where you get personalised answers and suggestions from experts in sleep & breastfeeding. The subscription for that service is great value considering all the information you get and I’ve been so impressed with the help from the experts especially around sleep concerns. Their advice has been invaluable especially from when our daughter was newborn & we didn’t have a clue. Thank you mush :)
The concept is a fantastic idea and it genuinely works however the app itself is full of bugs - I get a red number for notifications, log on, sometimes there’s nothing, sometimes there’s a few new posts, I clear them all in app but the red badge on home screen remains. I have recently started randomly having a lingering notification to complete my profile and upload images - even though I’ve completed that stage. Sometimes it disappears for a few minutes and then it comes back again. Others have complained that it doesn’t let them log in. Character restriction on messages makes in depth conversation difficult - other mums and I have swapped numbers instead as it’s easier to message on other platforms. Option to see new mums - can’t remove the mums that I’ve already looked at/not interested in so have to sift through all of them before getting to anyone I haven’t seen before. Sometimes really really slow to load. Would be nice to have more features like being able to respond to a particular comment/tag others and being able to turn notifications off about a post you’ve previously commented on but are no longer interested in. Also annoying how you can’t choose how to crop your profile picture - my heads chopped off on all of them 🤷🏻♀️
Ok so for what it basically is, an app to meet other mums and dads - it’s fine. There’s some very annoying usability problems with this app and as the user base and content has grown and evolved naturally, this app has not. Admins keep banning/erasing content which is “buy/sell” even when it is in the buy/sell thread. The interface should only allow you to post into the buy/sell group and not allow other groups to be tagged at the same time. Or alternatively every local group should have a sub-thread which is buy/sell. This would make more sense as something for sale in Leeds may not be applicable for London N1. People can spam by joining 100s of groups and posting to all of them. Interface should only allow you to post to X number of groups at a time. EVERYTHING appears in your mush ups feed. This should be split out and you can filter on groups which you want to see - like a main menu to choose which group you want to view. You can request to befriend someone but you can’t undo it. Mush ups should have date fields and perhaps there could be a calendar function to promote that content.
Welcome to the friendliest app for mums. When becoming mums turned their worlds upside down, Sarah and Katie created Mush to provide friendship, supp...