Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mt Bachelor, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basic features work fine like checking the mountain map or lift lines while at the base. Some of the more advanced features seem cool but not super well implemented like tracking your runs and stuff. I largely go to airplane mode while going up the chair, which largely renders the app unusable.
Blizzard white out conditions suddenly struck on the backside. Got separated from buddy on the backside. Lost/weak cell service. Super deep, nearly dangerously deep powder surrounded by tree wells. Worried that I might not see the catch line and ski past it. And I turn on you app hoping to get a my bearing on your map… “ERROR CANNOT CONNECT TO RESORT SEVER”… your app was UNUSABLE because of that error when it should not have been. Where am I coming from: I have years of experience developing mobile mapping apps and you piece of —— is a dangerous liability for its inabilities to operate off line. Pathetic. Your nonlinear geospatial translations of James Niehues map art were impressive. Obviously someone needs to implement it SAFELY and correctly.
The app is an improvement as Bachelor does not have very good reader boards showing lift status and no information on wait times at resort. But The page displays on the app need to be improved. For example on my iPhone 10, the font for wait times is as small as an old school telephone book. This is not very useful on the slopes when many factors can limit your vision. Also much of the information is repetitive. For example, the name of each chairlift shows up twice on the lift status. Show it once with bigger font so all lifts can be viewed on same page without scrolling. Overall, pages on app should be simplified and font size increased to improve user interface.
The official app of Mt. Bachelor. Make the most of your day on the mountain this summer. This app offers real-time lift and Bike Park trail status, cu...