Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mouth Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s not all knowing. And that’s okay. This app feels like you’re grandma’s secret cookbook. It’s helped to fan my already curious flame of home cooking meals. I used ingredients that I never thought I would to create some hella good meals for myself and others . Also learning what can go together. To make a bold meal that’s always in rotation. It’s not all knowing but that’s okay; it may not have the ingredient you are looking to use in the meal as a base. But I do believe it looks past the basic. With the latest update to have built-in alternative ingredients is a god send. Love that it builds a grocery list. Adjust for the size of servings so you may get some leftovers. I encouraged you to hold off on the Grub Hub and enjoy time in the kitchen. This app will be your secret weapon.
I’ve actually enjoyed the recipes I’ve tried so far, but I had to cancel my subscription because I believe there’s other apps out there that do more for a lower cost. There’s a few things that could be updated that I would bring back to Mob if they implemented them. 1. I don’t consider a 20g of protein meal “high protein.” I think that this should be adjustable based on preference. 2. I wish I was able to filter by macros. It would be get if I could set a filter to be under X amount of calories, over X amount of protein, etc. This would save a lot of back in forth of having to open a recipe to check this. 3. When building a meal plan, it would also be nice if the app automatically populated breakfast, lunch, and dinner into completely separate fields. 4. I wish that the suggested recipes when creating a meal plan could factor in food waste, and told me what was leftover as I’m building it out. Ex: I used half an onion for this recipe, let’s use the other half in another one. It does this but only after the plan is built. 5. Building off the previous one, I wish that the meal plans could auto populate plan suggestions based on the above. 6. It would be handy if for certain items there were suggestions of substitutes. Ex: Can’t find chili pepper, use Serrano pepper Would love to see these changes, this would make for a great meal prepping tool.
I love the Mob recipes Rolodex of ideas! I feel as though the app lets it down just a bit. For me, I feel it helps that I’ve found some authors I enjoy their cooking and techniques but others miss the mark in terms of having in-depth instructions. It can be hard to follow certain recipes and I end up having to rejig the order of operations on some cooking. It would be helpful if the writing was easily catered to adding substitutes or different tools, if for say, I don’t have a high-end blender or that I want to double the recipe. Some more detailed instructions would be most appreciated.
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| Name | Price | Type |
|---|---|---|
| Monthly Premium (1 Month) | $9.99 | Monthly |
| Monthly Premium | $9.99 | Monthly |
| Monthly Premium | $9.99 | Monthly |
| Monthly Premium Access | $9.99 | Monthly |
| Annual Premium Access | $59.99 | Yearly |
| Annual Premium | $59.99 | Yearly |
| Premium Access (Annual) | $59.99 | Yearly |
| Annual Premium | $59.99 | Yearly |