Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗minute cryptic pty ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only is the game and game design fantastic, but the app is very thoughtfully put together, easy to use, and visually appealing. You can watch a brief explanation/clue breakdown video for each clue within the app. Base version allows you to play daily clues. Paid version allows full access to the clue archive, a weekly 7x7 cryptic crossword, and the (near future) ability to submit clues. 100% worth it in my opinion. The developers are fantastic and communicate regularly with the community. They are very obviously passionate about the project and deserve every bit of support. If you're unfamiliar with cryptic crossword clues, it can seem a bit challenging or unclear what the point is at first. But I guarantee if you like puzzles and word games, you'll enjoy doing these the more you do and the more you learn about how the clues work. I haven't missed a day since I discovered the app and discussing/sharing the clues with my spouse and friends is part of my daily routine. Devs - we want night mode, and a "clear" button (vs back-spacing each letter)!
I love this app and game, but a glitch when I opened the app showed yesterday’s clue. I put the answer in for yesterday, expecting it to somehow send me to tomorrow’s. However, when i refreshed the app it said I had a longer streak than I was supposed to. When i hit play again, it showed me the answer for today’s even though i never had to chance to even look at it. Really sad because today was the first day for the &lit clue…
I’ve been using the website version of this for a couple months now and I’ve went there everyday when I could to try to figure it out. There is a bit of a learning curve, but once you get over that it’s amazing! I love that it doesn’t overwhelm you that much with only one playable puzzle each day. Sometimes I get it in my first try, other times I’m left scratching my head, only to feel a bit dumb in the moment because of how easy it was. Lately the prompts are mostly a stretch, but every time it is I feel like I’ve learned something new! Please keep on going!
Introduce a cryptic riddle into your day. Minute Cryptic is the fun, free and easy way to get up to speed with cryptic crossword clues - a puzzle styl...