Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
"Digital ordering for this location is only available within present day" ok I'm aware you aren't currently open but I did want to look at your menu in anticipation of eating there tomorrow. So often restaurants make it actually difficult to see their menus and I really wonder why they don't realize that's a problem. It's certainly made me less likely to use this app in the future and frankly less likely to eat at my local Milo's tomorrow.
This app is easy to use and my food is always ready and hot when I go to pick it up. Also, they send great deals a few times a year and I love collecting points to redeem for rewards. If you love Milo’s, definitely download this app!
At this time we are in a pandemic. I downloaded the app in hopes that I could view a breakfast menu, so my family could decide, from home, what they wanted me to get in the drive thru. I selected my location and then was asked to select a pickup time, again I didn’t want to order on the app. The only option for pickup was two hours later. The only options for food, at that time, are lunch and dinner. Either the app itself hasn’t been updated since breakfast was added to the menu, (which means it’s about a year behind) or there is a two hour window for mobile orders, either way, the app was useless for my needs.
Order ahead to skip the line and earn free goodies through the Milo's® mobile app. Rewards First things first. As a thank you for using the MIlo's®...