Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tennis Corporation of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does a good job at the tasks it can do. For me, one of the biggest functions missing is the ability to get a copy of my billing statement off my phone. Right now it is a multi step process and a pain when all that is needed is the ability to email the PDF view. The other issue I’ve seen is that reservations made on the phone are not always matched with what the front desk has.
Love having everything in one place, most of all the ease of looking through the weekly schedule. And they do a great job of keeping instructor subs up to date. Love that it lets you add your classes to the calendar of your choice now! My hope for the next update is that you can click into the details of a class without it taking you back to the top of the day every time when you go back to the schedule; but for an app that’s only been around for a couple months it’s really well done!
The Midtown Athletic Club app is great, but there are a few areas for improvement. One major issue is the hours not being accurate. For example, today I went to the cafeteria at the Windy Hill Athletic Club. The app says the café closes at 6 PM, but when I arrived at 5:39, I was told the kitchen had closed at 5:30! This kind of inconsistency is really frustrating—please update the hours so they’re accurate. It would also be nice to have a calendar integration system for scheduling classes and events. Another suggestion: make the athletic club membership barcode accessible through the app. I don’t like carrying a keychain around, so having it digitally would be a big plus. Despite these points, the app is still better than nothing!
Elevate your Midtown Athletic Club Membership with our exclusive app. Seamlessly book classes, reserve amenities, discover exciting events, and manage...