Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midcoast Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been with this bank for almost 30 years. They’ve always been really nice people and I’ve never had any issues in regards to the technicals all my money has always been safe. All the people have always explained there was ever any confusion just overall a great experience. I highly recommend.
I love banking with Midcoast; however, the new app update needs some minor tweaking. I'm already missing the easy-to-find routing number and the fact that in the old version, the routing number was able to be copied ensuring that it was always correct when you needed to use it. Having to switch back and forth between apps because I can no longer copy and paste is cumbersome and leaves (unnecessary) room for error!
More testing should have been done before the new app was rolled out. On the old app I had separate logins for personal and shared accounts so I could at least make mobile deposits into each as needed by logging in using the correct login, but on the new app I can only make mobile deposits into the shared account since that was the login both were merged into. This means the new app is currently less functional for me than the old one. This is an issue that should have been caught and fixed during testing since this is likely a common problem given the number of people that have both a personal and shared account. Other than this very annoying issue I do like the app and would otherwise have given it 4 or 5 stars.
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