Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Good Food Holdings · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works fine for shopping but it was useless when I tried to use it to pick up the groceries. When I clicked on the link telling me my groceries were ready it just went to a begin shopping page. There is no way to alert InstaCart that I was picking up. Had to call. How is this different than just using InstaCart? I also notice that my groceries are still in my cart after picking them up which isn’t the most convenient.
Interface just looks like Instacart, I don’t feel like I am getting any closer information about metropolitan market, like sale information or coupons or points. Kinda feels like a useless app. In app coupons (other than the intro $10 off a $50 delivery) would make it worthwhile, but it’s not there (yet?).
The app didn’t recognize my existing MM login and won’t let me create a new one, insisting the password generated randomly doesn’t conform to their stupid rule set (spoiler: it does). I think there is a bug that doesn’t recognize pasted passwords, such as one would do from a password manager. I hope they can get this resolved soon.
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