Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kroger Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since my last review the app has become nearly unusable. It is slow, slow, freeze. If you’re going to bloat the app to gargantuan proportions at least have it run. I keep having to exit out of it and restart it or my phone. Just a really crappy experience that is (guaranteed) costing Kroger customers. Previous review: The reason to use these apps is the savings and for grocery pickup. So the former works better than fine. I never have a problem with picking up anything. It’s also great for checking the stock of my local Kroger-owned stores. All apps that check in-stock status have my eternal gratitude. The problem is the savings and coupons. It’s discombobulated like whoa. There’s no order or cohesion regarding how to clip coupons, plus get savings, plus see what’s on sale. Even the access points to these areas of the app will look different at different points throughout the app. It should be uniform, like Safeway’s. Chaos can reign supreme but the fundamentals of the app should be set predominantly within sight and remain there unchanged as one traverses the app.
Mostly I am happy with QFC’s Pick Up & Go. I am very disappointed that I can’t access the meat listed on sale in the ad flyer. There have been a few times where they have given me some sub-par produce, too. These seem to be the most consistent problems. I appreciate that I have a chance to refuse substitutions, and that if I order the day before, I can add to the order until midnight. I also like being able to use paper coupons, and I appreciate that QFC uses PAPER bags, not plastic. For these reasons, I prefer QFC’s service over Safeway. We have an extremely fragile person in our household, so this service is NOT just a matter of convenience for us, it’s a necessity. I think the problems I mentioned above could be corrected. I hope that happens.
I’m in the store with my fiancée; last stop of our errands. She’s wants to make a delicious Moroccan thing for dinner that has pine nuts in it. Great! Uh oh, can’t find the pine nuts… No worries, we have some other stuff to get first. Ok, done. Now we need those nuts. Where. Oh no, stress is building. Where are they?? Wait, I know! I’ll use the QFC app that tells you where stuff is! Find it. Open it. A little box says “This version is out of date, update now” and won’t let me continue. First of all, WHY. What is so different that what I used last week won’t work AT ALL anymore… Ugh. Stress still building… Ok. No matter, I actually have a decent signal and unlimited data. Update in App Store… Takes annoyingly long… Ok, finally open my new and improved app, and… Now a GIANT BLUE BUTTON says “Version out of date, update now” and won’t let me continue. I JUST UPDATED NOW! AND ALL I GOT WAS A FANCIER BUTTON TELLING ME TO “UPDATE NOW”! I CAN’T UPDATE ANYMORE! I’M AT THE LATEST UPDATE! And where are the %*@$& pine nuts! Oh. My fiancée found them. They were with the other nuts. That makes sense. BUT WOULD I USE THIS APP AGAIN? DEFINITEY NOT! At least not until they have another update…
Looking for an easier way to grocery shop, save money and manage your weekly grocery list? The QFC app makes grocery shopping simple with Delivery, Pi...