Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Loren Klingman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love how simple this app is, works every time I need it. That said, it needs a grammar tweak to be the best it can be. The on-screen instructions say to have all players "touch" the screen and that leads me to the following steps every time... 1. Have all players touch and hold until everyone is on, then release. Nope. 2. Have all players touch and hold and then someone reaches around and presses the "choose first player" button. Nope. 3. Press "choose first player" hoping for instructions. That shows a dialog saying that each player must TAP the screen. If the on screen instructions just said TAP instead of TOUCH all this confusion could be avoided.
Each player taps the screen and a randomly colored meeple appears at the tap location. Then, press "Choose First Player," which causes the meeples to...