Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MatrixCare, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so poorly designed. It also randomly shuts down for weeks and I have to paper chart.
The UI is not very intuitive. For example, tapping the hamburger icon drills into the patient record and view options, whereas conventionally it should open a parent menu, user profile, or app settings. The most frustrating issue, however, is the lack of Touch ID, Face ID, or proper password AutoFill support. AutoFill only works if you manually search for the saved login under Passwords, as the app is not mapped to the correct URL for automatic recognition.
This app was clearly created by someone who’s not using it on a daily basis. 1) fix the select date function and get rid of the scrolls for selecting a date. Who thought this was a good idea? Horrible. Make a Calendar where you can click on it. Takes forever 2) let us put in the dates for all the goals and interventions without having it scrolled to the top each time you put in a date. What a pain. 3) allow us to select a.m. or p.m. as a button for meds. We’re all having to hand type in this stuff again, and again, and again and again. 4) make a button that says end of episode, and will automatically put in the end of episode date. Also make a button for one month and two weeks to just click and it will automatically put in the date 5) so many more but start here. For the love of all that is good in the world. UPDATE MY GOODNESS
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