Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MassLive.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app as I can no longer afford to get the newspaper. However, recently, it has slowed to a crawl and then freezes on me. I read several items on a daily basis and there seems to be no way to get App support. I especially miss getting to the obituaries. I am 82 and I never know when someone I knew or worked with has died. Please someone update the app so it works. I pay for it to work on a daily basis. I have reluctantly decided to delete the app. The only working part of the app were the two sections called top news and recent news. No obits, no sports info, etc. this happened just after the latest update. Prior to that it was working very well.
I recently deleted this app because of some troubling trends I’ve been noticing, and after reading other reviews, I don’t think I’m alone. You’d expect local journalists to be as impartial and professional as possible, but in recent years I’ve noticed that a frustrating amount of articles seem to be desperate to appeal to a progressive audience, which makes sense given Massachusetts is a blue state, but too often it feels like it’s coming at the expense of actual journalism, relying on insulting sociopolitical buzzwords that just feel like they’re designed to actively divide audiences more than they already are. And before you boil it down to knee jerk partisanship, A) I’m more politically moderate than anything, and B) even AllSides, a news watchdog website, has outright stated that their articles often lean left of center. But honestly, it’s not their political leanings, but more the obnoxious clickbait titles are with loaded language that ruin things for me. I think for new for the Western Massachusetts area, I’ll stick with the reminder, or even 22 or Western Mass News, because MassLive has indicated that they have no interest in real journalism anymore, just sensationalist nonsense like BuzzFeed or the Daily Mail.
Big fan of the content, particularly coverage of State House news and pro sports. Would love to not have to hit the Home link to see content upon opening the app; all I get is a blank page. The refresh button doesn’t work either.
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| Name | Price | Type |
|---|---|---|
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| Digital Access (Monthly) | $9.99 | Monthly |
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