Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a cord-cutter like me, the app is fine in and of itself. However, you get maybe a minute of news and then repetitious commercials on loop for a several minutes (on multiple occasions the same commercials ran on loop 7 times over before any kind of news came back up) making it not worth it trying to use this for getting anything worthwhile as far as news coverage. Then, there’s the freezing when it would go to commercial break. The only way out of it is to back out and go back into the newscast. Quite honestly if it weren’t for Amanda Callahan, I’d have deleted this from my phone and AppleTV.
I really only use the app to keep up with local weather here in Western Mass and for the past 4-5 years I only knew about the 22 news which is terrible if you want to be informed about the weather! Every weather report is short, minimal information and choppy overall. I’m so happy I found this app because I can watch the weather every 2-3 days and be prepared for what’s coming. Every weather report is clear and very detailed, which ai absolutely love! Plus covers a few days in advanced which helps for when I don’t have time to check the weather.
I use the app to watch live Morning broadcasts while getting ready for work. I used to be a faithful 22 watcher. No more. The app is far less glitchy and it keeps getting better. And the newscasters have great chemistry. They seem like really nice, caring people - very personable. Good morning Western Mass! 😃
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