Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Herald Interactive, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the content — much more balance and objective than the Boston Globe — and the app works pretty well, but I have two criticisms: 1) There’s no easy way to upgrade my subscription from electronic to print plus electronic. 2) I get emails on featured stories but I don’t get logged in automatically when I follow the links. Furthermore, the links should bring up the app rather than the web browser when I’m on my phone.
I find the coverage of the Herald as simple and clear as any source available today with a slant toward the topics that have always been part of life in the Boston area. Examples are, ineffective and wasteful state government, corrupt police, firemen who can’t put out a fire, teachers union that is self serving and well connected to Beacon Hill, transit workers making six figures, underfunded public pension plans, decaying infrastructure, the merry-go-round of criminal enterprise, our children falling further behind on the world stage, widening economic gap, racial tension, etc. So many stories to write. Keep up the good word. Bob
Very easy to navigate, good layout of the paper with ability to increase size of article, excellent for iPad, once in a while last few pages don’t download and don’t appear until well after I’ve read the paper, but I enjoy reading the paper in this fashion.
This is an exact digital replica of the Boston Herald print edition. This app is a free part of your Boston Herald home delivery subscription. You c...
| Name | Price | Type |
|---|---|---|
| Singe Copy Purchase | $0.99 | One-time |
| Boston Herald (Monthly) | $9.99 | Monthly |