Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Artyom Abramov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Truly Great in many ways: clean, sharp, & overall aesthetically excellent design. Simple and straightforward to use, & is not addled with unnecessary ads or info links or any other disrespectful interruptions EXCEPT for an extremely frequent pop-up asking if one likes the app. There is an “answer later” option, but that won’t lower the frequency of the very frequent pop-ups. AND, even if one answers “yes” or “no,“ the pop-up then asks to rate the app (which makes sense), but then fails to lead one to any sort of place to rate it. and, if pne then doesn’t rate it, since it’s not straightforward to do so, then apparently the app doesn’t seem to register the fact that one answered, and thus proceeds to bombard one with the same frequency of near constant identical questions. I finally went to the App Store to look up the app so I could rate it that way, but it’s not especially easy to find. And I have still yet to see if I am finally relieved of these pop-ups. The other major complaint (or, more ideally, piece of constructive criticism/friendly suggestion) is that there is nowhere one can write in one or more of their own symptoms or activities they need to track. For example, in my case, it’s very important for me to track when I change a hormone patch. but the list of symptoms doesn’t have this option and there is nowhere for me to write it in. So, I have had to resort to using the “sexual activity” field in such a way that a “yes” to sexual activity means nothing at all about my sexual activity***, but, rather, that I changed my hormone patch that day. I tried to indicate that I changed my patch by writing a note, but many of the notes one writes in a particular day disappear, and I want to be able to look back and quickly see the days I have changed my hormone patch. So, basically, if somehow my husband sees my app and doesn’t know my code of [“sexual activity” = “changed patch”], it could raise a LOT of uncomfortable questions, at best!! 😂 ***re. tracking sexual activity—frankly, I have absolutely no wish to track this, and I know many others share my position - for starters (and this isn’t even necessarily anywhere near the most important reason!), not all of us want to have biological children, nor are all of us even capable of having biological children (either for specific reasons relevant when we are younger, and/or because we are in menopause!). Thank you for reading my comments.
Loving the app 💕
Lu is an app that can assist you in keeping track of your menstrual cycle and monitoring your overall health. It enables you to make accurate predicti...
| Name | Price | Type |
|---|---|---|
| Lu+ (Monthly) | $1.99 | Monthly |
| Lu+ (Annual) | $6.99 | Yearly |
| Lu+ (Annual) | $6.99 | Yearly |
| Lu+ (Annual) | $9.99 | Yearly |
| Lu+ (Annual) | $9.99 | Yearly |
| Lu+ (Annual) | $9.99 | Yearly |
| Lu+ | $24.99 | One-time |