Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Howard Vasquez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Its so confusing and bad
The app literally did not work and tried to sucker me in for a 4.99 a week (every 7 days!) subscription. They titled the app loseit to trick you into thinking they are associated with the popular calorie counting app, Loseit.
LoseIt - BMI Calculator: Track Your Health & Fitness Goals Take control of your health with LoseIt - BMI Calculator, a simple and effective tool to c...
| Name | Price | Type |
|---|---|---|
| BMI Premium (weekly) | $4.99 | Weekly |
| BMI Premium (monthly) | $12.99 | Monthly |
| BMI Premium (yearly) | $39.99 | Yearly |