Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citibank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to enter an SSO password every day? Learn how to use a token for auth for something like this. Import from apple health is apparently 4 years old, but every time you click a button it imports your activity again. Click around a bit to browse and your can get more than 24 hours of activity per day. Not really sure why this app even exists and why it’s functions aren’t in things like Virgin health instead.
Downloaded to participate the Fitness Challenge, but the App crashes within seconds. Tried 4 times, crashed over and over. Lots potential but it has to work first.
App has a great interface, but I’m giving low ratings as it won’t sync with my iPhone data at all. Tried Strava and Apple health to no success. Will download again and see if that helps, but several other employees are having the same problem with iPhone. Plus, the app doesn’t even give the option to sync with Samsung, the other big provider of phones...
The Live Well at Citi mobile app will be available year-round, providing fitness and wellness challenges, health information and access to the resourc...