Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citibank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now I can trade FX from the shower!
Great update to this already stellar app. Acres and acres of research available literally at your fingertips. Market monitors are wonderful. Keep up the great development Citi.
Videos are cool, load fast compared to other iPhone videos.. Like the save doc feature. Noticed many nice enhancements from latest update
The Citi Velocity app provides a powerful and convenient platform to keep institutional investors always connected with the market. Enjoy unparalleled...