Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Live Oak Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was growing increasingly frustrated that the app kept freezing whenever I attempted to deposit checks. After trying multiple devices for several days, it dawned on me to try a non-iOS device. After 2 tries, it worked. Thank goodness I had a Samsung to try. So now I know not to use any Apple devices and, while it’s still buggy, it eventually works. Customer Support was of no help when I reported this issue with the app.
I have been a customer of Live Oak bank for a long time. They have had competitive interest rates and continue to do so. However, this is the only reason I continue to use them. I have the same issues that many people have reported here – having to enter my password when I have enabled face recognition login, getting locked out, and most importantly, the inability to deposit anything using their deposit feature. I have called and spoken to the bank many many months ago and they still have not fixed this feature. So the only way I’m able to deposit money into the account is by transferring it from another bank. They have said that they were going to fix it but no actions. The bank works as a place to earn interest but nothing more and support for their application is nonexistent.
Once you’re logged in, the app has a clean, functional interface, which I appreciate, although it’s lacking a total balance for all accounts, which is information that’s pretty basic for banking and incredibly useful to have, so I hope they’ll consider adding it. All that aside, I do have one huge gripe about the app: Even though I have biometric login enabled, I almost always have to enter my password, as the app keeps logging me out of the biometric option. This is indescribably irritating, as my password is long and complicated (as a banking password should be), and it’s very easy to mistype on a tiny phone keyboard and not even realize until the app informs me it’s wrong, at which point I have to type it all over again.
Live Oak Bank offers competitive interest rates, no monthly maintenance fees, and a fast and secure connection to your other bank accounts. Enjoy the...