Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KeyBank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great way to get a good savings rate!, it just takes such a long time for them to verify the transactions/ account transfers that it's very annoying. For example when I set up this account I put $750 directly into it and it took over a week to transfer from my main checking to here. I thought that was just a first time set up making sure everything wasn't fraudulent but now I've removed money from it and that was almost instant , or at least I was able to access it within 24 hours. Now most recently I planned and placed $250 into it on Friday and it has taken till Wednesday to pull from the account, but it isn't accessible from Laurel road yet. HOWEVER they do mention this in their terms and with each transfer, so I can't really be mad except I thought the money had already transferred out when I was budgeting, and it had not. So All of that to say I just wish the transfer speed was a little faster especially being an online bank.
I’m coming from CapitalOne which has a very well-rounded app experience. One thing I love about it was that I could see my compounded interest at the end of every day, I could also see my APY, whereas, on Laurel Road, you cannot view your current APY nor do you have any idea of the interest amount you’ll be paid unless you calculate it yourself at the end of every day. When I click on my checking or savings account, sometimes the screen just remains white (as if it’s loading), however, it is not loading, you need to click on the screen anywhere, then it will finish loading. Also, CapitalOne doesn’t currently enforce a limit of how much you can withdraw from your savings per month, and with Laurel Road, I’m capped at 7, I believe. I move money around a lot so I do hope this isn’t an issue. In the end, I switched because of the higher APY, and the bank does just what I want it to, I just wish the app were a bit more polished.
Great app that functions well. Had some issues linking external accounts but a call to customer service resolved the problem. They are very nice and the account is packed full of shockingly valuable features that honestly put this bank up there with Chase or Citi, if not better!
Get fast, easy access to all your Laurel Road accounts in one convenient place. Bank securely with the Laurel Road Mobile app: view your account balan...