Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Fritcher · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is fun for all ages. As an older person I found it challenging. The hints were very helpful moving through the harder levels. Give it a try and see what you think.
What a clever idea! Just as I think I’ve figured it out, the game continues to throw new challenges at me. Love it!
This game is a great experience for both the gaming novice and the experienced gamer. The concept of the game is very easy to pick up quickly and the puzzles are fun and interactive! Definitely one of the top games I’ve played in a long time.
A simple puzzle game to challenge the brain. Use batteries placed in the game to light up all the attached bulbs. Bulbs can only be lit when supplied...