Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Huiwei Jiang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ad get in the way of most buttons unfortunately due to not having a home button on our phone. Game is fun though.
This application on its own is not too bad. I saw an advertisement from a PC game with fighting stockmen for it. I thought they had made a mobile version. Turns out they had taken clips of the PC game to falsely advertise their app since they felt their core gameplay would not attract downloads. I am upset about the ad and therefore deleting this application.
Could you please sell clothes and make the first purchase include no ads I promise people will flock ... just give me no ads for free for the idea and I’ll call it even 😉
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