Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Teresa Yip · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be helpful to have a voice explain the directions rather than expecting young children to reading them.
To say this app is suitable for all ages is misleading when it requires reading. I love so much about this app, and feel it would be a great and attractive tool for younger musicians 5-7 years of age, but they can't read these words.
This educational app is perfect for music students to learn & explore the following fundamentals of music: Note Durations (Whole Note, Half Note, Q...